About PPC ( Pay Per Click Advertising )

Google Adwords can be a great way to position your brand effectively, capture new and returning clients, and advertise without large up-front costs.

Establish Goals, Objectives, and Targets

Whether they be cost per click, monthly spend, sales, onsite time, or whatever, goals are important. Goals will help you create a basis of your campaign, because it will be different if you’re trying to position your brand or if you’re trying to capture repeat sales. Most companies set their goals at a budget “I want to be able to receive 10 sales from $100 monthly spend.”

Build out Keyword List

A great tool for building keyword lists is from SEO Book and is located at the HMI backend server. We suggest creating a campaign for brand terms (which are almost always more profitable than keyword terms) so you can establish some familiarity with the Adwords platform. A free quote request could win you a FREE analysis of your site, along with suggested keywords from our patented keyword generator

Integrate Tracking

While there are solutions out there that cost hundreds of dollars, Google Adwords integrates perfectly with Google Analytics. Link your accounts then sign up for conversion tracking through Google Adwords. You’ll then be able to tell what keyword the person was referred on, which will allow you to start putting a value on keywords to help determine ROI.

Add More Ad Copy

Back into your campaign and create more ad copies. Because Google will find out which ads has the best CTR and start showing that ad more. After a week or so, delete the least performing ad and try an ad with different text. Always try to beat the current winning ad.

Here with HMI you can set up any number ad tracking campaigns and easily view them all in one report. If you follow our guidelines for creating your Google AdWords campaign, you could quickly attract thousands of visitors to your web site or affiliate program and generate instant sales.